About us:

Step into the world of Modak, where fintech meets fun and kids are empowered to conquer the world of finance like never before!

Located at the heart of innovation in the US, Modak isn't just a platform—it's a movement. We're on a mission to redefine financial education for kids, blending the latest in fintech wizardry with the excitement of gamification and the warmth of community spirit. 🚀

Imagine a world where every child is equipped with the tools and knowledge to navigate the complexities of money with ease and confidence. That's our vision, and we're making it a reality with our cutting-edge Visa debit card, interactive fintech app, and a treasure trove of educational resources designed to make learning about money management as thrilling as a rollercoaster ride.

And for parents, Modak is the ultimate peace of mind. With our platform, you can effortlessly oversee your child's financial journey, assign chores, send allowances, and so much more—all while fostering a healthy relationship with money that lasts a lifetime.

But what truly sets us apart? It's our unwavering commitment to excellence and innovation. Despite the challenges of the market, Modak has secured an impressive $19 million USD in funding, thanks to the backing of industry giants like Notable Capital, Nazca, Monashees, One VC, Maya Capital, and a league of 30+ visionary angel investors and venture capitalists across the globe.

Join us at Modak and be part of the revolution! Together, let's empower the next generation to soar to new heights of financial literacy, independence, and success!

About this role
This role is ideal for someone who is passionate about using data-driven strategies to drive significant growth and enhance user acquisition. As our Growth Marketing Manager, you will be responsible for driving conversion throughout the funnel.

Responsibilities and qualifications:

We want to highlight that only some have all the skills that match a job description. None of us did! We value diverse experiences and while having the desired qualifications make for a strong candidate, we encourage applicants with alternative backgrounds to also apply. Every qualified applicant will be considered within the employment process. We strive for a diverse, inclusive workplace environment. Here's more about our team's thinking on this topic.

Responsibilities:

Own and optimize growth metrics, delivering impactful initiatives that align with our product-led growth strategy

Analyze funnel stages to identify key drop-off points and new opportunities for growth; size opportunities to make sure we’re focusing on the most impactful experiments, whether they’re focused on acquisition, conversion, adoption, or retention.

Conduct experiments to validate ideas, then evaluate whether to roll out changes to our user base depending on the outcome

Design, set up, and optimize our lead scoring, management, and nurturing flo

Implement and analyze experiments across the user journey to enhance product usage and user behavior

Analyze data, gain deep insights into user needs and behaviors, and identify new growth opportunities.

This might be for you if...

• Minimum 2+ years of experience in a Growth Marketing role with proven success in executing acquisition strategies across a variety of growth marketing channels, leveraging scrappy and creative strategies
• Experience using analytics tools for new data insights and validating the effectiveness of launched initiatives
• You have a proven track record of driving meaningful results across the user journey, from user acquisition to retention
• Lots of hustle and willingness to learn new things
• Ability to move fast, iterate quickly and juggle multiple threads
• You thrive in ambiguity and create processes and repeatable motions. You learn from data but also can create from scratch.